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William Hill Sports – Perfect Sportsbook for High-Rollers

Lead Author: Nicholas Crouch
Last Update: 06/02/2023

If there’s one name synonymous with sophistication in the gambling world, it’s William Hill. Founded in 1934, this operator is one of the most trustworthy sites in the industry. Read on for our in-depth review of the William Hill sports offering.

Rating 5.0 / 5.0
āš½ Sports Betting 3,100+ Sports Markets
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It’s a well-known fact that not all bookmakers are created equally, and some have a reputation for treating their customers unfairly. William Hill is licensed by the Gambling Commission (UKGC), so you can be confident in your safety and that this operator is not one of those dodgy scams.

Sports Betting Markets at William Hill

Among the first criteria any sportsbook review should examine is the number of markets available to bet on. William Hill doesn’t disappoint in this area, and users can bet on a myriad of different sports. You’re able to bet on everything from Football to Rugby to Yachting here.

Within each sport is an enormous collection of leagues. Football punters can bet on all the popular leagues like the EPL and La Liga or try their hand at the more obscure Zambian Premier League.

This is true for other popular global sports as well, like rugby, cricket and basketball. If there’s a professional league for it, William Hill probably offers odds for it. Additionally, you can bet on popular domestic and international leagues and William Hill online sports from around the world.

Punters should be excited about such a comprehensive selection for a couple of reasons. Firstly, sportsbooks often have limited data on more obscure leagues. Secondly, such a broad array of international leagues means that you can place wagers any time of day or night.

A Look at the William Hill Online Sports Betting Platform
The William Hill homepage. The William Hill sports markets.

On top of all the real-life matches on which bets are offered, William Hill also features an entire virtual world. You can bet on simulated events like horse racing, greyhound racing, football and motor racing.

The standout feature here is the animations the operator provides of the simulation, so you can watch the virtual events just like real ones. Pretty cool tech if you ask us, and certainly not something you’ll find everywhere.

If you’re still unsure the William Hill sportsbook is for you, feel free see our list of the best betting sites for reviews of other brands. We offer detailed analyses so you can decide which sportsbook is the best fit for you.

Below, we’ve put together a list of selected sports William Hill offers odds for:

Most Popular Betting Markets at William Hill:

  • Football
  • Horse Racing
  • Rugby
  • Cricket
  • American Football
  • Basketball
  • Ice Hockey
  • Volleyball
  • Baseball
  • Handball
  • Cycling
  • Motorsports
  • Darts
  • Pool
  • Snooker
  • Tennis
  • GAA Football
  • GAA Hurling
  • Golf
  • Boxing
  • UFC
  • Horse Racing
  • Greyhound Racing
  • Table Tennis
  • Badminton
  • Australian Football
  • Sailing
  • TV & Politics
  • eSports
  • Virtual Sports

Occasionally, operators have specific procedures for betting on certain sports. We suggest reading the full operator terms and conditions to familiarise yourself with the William Hill sports betting rules before wagering.

A Host of Possible Bet Types

Following the available markets, the types of bets a sportsbook is willing to accept are crucial for deciding on the right one for you. There are loads of different options at William Hill sports; money line bets, bets against the spread, totals and accumulators, just to name a few.

Money Line Bet

A money line bet is the most common bet type, where you bet on a team to win straight-up. Most sports have two available money lines, either the home side or the away team. Football matches, however, have three; you can also bet on the match to end in a draw.

Money lines are similar to stock prices in the sense that the markets are fluid. The odds constantly change as money is wagered on either side, until the betting market reaches an equilibrium with the available knowledge or the match starts.

Bets Against the Spread

Bets against the spread are wagers whereby the favoured team must win by a specified number of points, or the spread. In football, baseball and ice hockey, this number is usually 1.5. On the flipside, if you bet the underdogs and they lose by one or less, your ticket is graded a winner.

In other sports like basketball or American football, the spreads can be much larger. If you tip the favoured team to win and they do so by a number greater than the spread, you get paid. Backing an underdog that loses less than this number is also a winning ticket.

This is known as covering the spread and is the most common way to bet on sports with large point totals like American football and basketball. If your team doesn’t cover, you forfeit your stake.

Many people like betting against the spread because the odds stay relatively stagnant – the spread is what fluctuates. It is also quite handy when you think an underdog doesn’t have a great chance of winning straight up but can keep a game close.

Totals

Totals let you bet on the total number of times an event happens. It can be points totals, player statistical totals (also known as player proposition bets) or even the number of yellow cards that will be awarded in a football match.

Totals give punters a chance to predict exactly how a specific game will play out. For example, you think a certain player will score a brace but his team is poor defensively. It might then be a smart play to wager on the total number of goals in the match being over 2.5.

One bet unique to this operator is the William Hill Insurebet. Insurebet applies to a set of football matches where bettors wager on the first goal scorer. If the bet loses but the selected player scores within the first 90 minutes, your stake is refunded as a free bet.

Accumulators

An accumulator, or parlay, is a combination of two or more single bets that all must win in order for your ticket to be paid. When you combine bets, the operator increases the odds multi-fold. Hitting a multi-leg parlay can mean a huge payday.

How operators allow punters to combine and manipulate these bets is what sets apart an exceptional sportsbook from a good one. For instance, when you create an accumulator at William Hill, you are offered the opportunity to boost your odds.

Unfortunately, William Hill doesn’t allow you to create parlays on dependent outcomes. Dependent outcomes are two or more events that, when combined, increase your chances of winning your accumulator. For instance, England’s striker netting a goal drastically increases the chances of England winning a football match.

While William Hill may lack in bet type diversity, it more than makes up for it with the size of wagers it allows. You can stake any amount you wish in the sportsbook, provided the winnings do not exceed the operator’s daily total limit for each market.

Betting on In-Play Matches

Historically, when bookies took bets via telephone or in-person, wagers were only accepted prior to the start of a match. With the rise of the internet and the ability to get real-time updates on thousands of games instantly, in-play betting is becoming increasingly popular.

Both pre-match and live betting have their advantages and disadvantages. Pre-match odds are less volatile and less prone to fluctuation, while the in-play lines allow you to evaluate how each team’s strategy plays out before making your pick. For most bettors, it ultimately comes down to personal preference.

You can access live and pre-match odds for all the sports William Hill features on its website, which is quite impressive considering that’s not the standout feature of the live betting menu. When you choose a game to make in-play wagers on, you get a real-time scoreboard illustrating the action.

Most bookies offer live odds nowadays, however many in-play betting suites are not as sophisticated as William Hill’s. If wagering on in-progress sports games is your preferred form of gambling, we highly recommend punting here.

Sports Livestreams

Additionally, account holders can access the William Hill livestreaming platform and watch selected matches unfold as they happen. To use this feature, you must have a positive account balance or place a wager within 24 hours of the match starting. Unfortunately, geo-location restrictions may apply.

William Hill Sport Bonus

One of the easiest ways to get your William Hill sports betting account balance going in the right direction is to take advantage of a bookie’s welcome bonus. The operator’s bonus is usually in the form of free bets, issued after you deposit a minimum amount.

Make sure you use one of the approved deposit methods to acquire your bonus, as some aren’t eligible. Also, before you sign up, ensure you have any required promo codes. As always, we recommend reading through the full bonus terms and conditions before you open your account.

Welcome Offer Bonus bets with qualifying wager
Bonus Betting Rules Bets only qualify on odds of Ā½ or greater
Validity 30 days
Other Promotions Casino bonus funds and spins

In the table above, we listed some basic terms and conditions frequently attached to a William Hill sports bonus. Unfortunately, this operator’s VIP programme is not open to all punters and is on an invite only basis. For further promotions at the operator, see our William Hill Vegas bonus review.

On-Going William Hill Promotions

Additionally, William Hill frequently offers sports specific promotions like odds boosters and a percentage of your losses on in-play wagers back as free bets. Quite frequently bonuses have different eligibility, validity and playthrough requirements, so be aware of them before accepting any offers.

List of Current William Hill Bonus Offers:

  • Sports Welcome Bonus – Free Bet with Deposit
  • Casino Bonus – Bonus Funds
  • Free Bets – On Specified Sports Only
  • Odds Enhancements – Obtainable with Qualifying Wagers
  • Bet Boosters – In Racebook
  • Extra Paid Places – On Selected Races
  • Bingo Room – Recurring Promotions

William Hill Cashier Options

One of the few weaknesses of William Hill, if you can even call it that, is that there are comparatively few payment methods when examined against other operators. On the other hand, few bookies can boast such high deposit limits.

This site is perfect for all player types – whether you’re a recreational punter, high roller or a professional. New players should keep in mind that any welcome bonuses are only for first time deposits before loading their accounts.

William Hill Payment Methods
Payment Methods Min/Max Deposit Deposit time Min/Max Withdrawal Withdrawal time Fees More Operators
Ā£5 – Ā£99,000 Instant Ā£5ā€Æ- Unlimited Visa: 4 hours Others: 1 – 3 Days Free Debit Cardā€ÆCasinos
Ā£10 – Ā£5,500 Instant Ā£10 – Unlimited Up to 1 Day Free PayPalā€ÆCasinos
Ā£10 – Ā£200 Instant Ā£25 – Unlimited 3 – 5 Days Free paysafecard Casinos
Ā£5 – Ā£99,000 Instant Ā£25 – Unlimited 3 – 5 Days Free Appleā€ÆPayā€ÆCasinos
Ā£25 – Ā£100,000 1 – 5 Days Ā£25 – Unlimited 3 – 5ā€ÆDays Free Bank Transferā€ÆCasinos
Ā£10 – Ā£5,000 Instant Ā£10 – Unlimited Instant Free William Hill Cash Direct

According to UKGC regulations,ā€Æoperators cannot charge fees for transactions or impose withdrawal limits. Some payment methods, however, may still charge you. We recommend reading a processorā€™s terms and conditions to understand if there are any fees associated with its use.

One great feature of the cashier area is your ability to load your account instantly. Withdrawal times for many payment methods are longer because they’re done via bank transfer. Visa debit and PayPal users will see their funds in their accounts in less than 24 hours.

The William Hill Sports Betting User Experience

Experienced punters know that a sportsbook’s interface isn’t just about looks, it’s also a way an operator creates value. If there’s a last-minute line-up change, you need to be able to find that game as fast as possible and get the best odds.

Everything at the William Hill sports betting interface is neatly organised to help you find your desired betting markets. You can search through each sport using the menu on the left or use the middle of the log-in screen featuring all the upcoming games with the most popular pre-match and in-play bets.

When using the left-hand menu, you can sort by matches of the day, in-play matches or by competition, so you can find specific markets quickly. Within the sub-menus the games are organised by start time, with upcoming matches listed first.

Company WHG Limited
Address 6/1 Waterport Place, Gibraltar
Betting App iOS & Android
Licensed By UK Gambling Commission Licence nr. 39225
Email Via Form Fill Out
Live Chat 24/7
Phone Number 0800 3551 3551
Languages English, German, Japanese, Greek, Mandarin, Cantonese, Russian, Irish, Polish & Spanish

William Hill Mobile Sports Betting

Now that we covered the desktop interface, you may be wondering how you can wager when you’re not at home. Luckily, you have a choice when it comes to downloading the William Hill sports betting app. It’s not required as you can still wager in your mobile browser.

The William Hill Vegas app does have its perks though. Firstly, it’s fully optimised for your device, so it functions more quickly than the web-based app on mobile clients. Secondly, the buttons and design are easier to use with touch screens.

Additionally, you gain fast access to the casino, so you can play slots or table games while you wait for games to start. Lastly, all the features of the desktop site are available via the app, like livestreamed games and the comprehensive live betting suite with play-by-play updates.

Good Sports Betting Odds

Perhaps the most important aspect of selecting a bookmaker is the odds they offer. A surefire way to stretch your bankroll is finding a bookie charging low vigorish, or commission. Though the chances of all the outcomes occurring is 100%, bookies tack on an extra percentage as a margin.

Players will be happy with the lines here as they are right at the industry average. William Hill tends to take a higher margin on the more obscure leagues and a lower one on popular leagues than some other bookmakers, so it’s important to be aware of this when making your selections.

Accessing Customer Support

While we hope you won’t need customer service often, occasionally problems occur. Luckily, William Hill customer support is available 24/7 via email or live chat. We recommend the live chat function for immediate assistance.

Additionally, William Hill has over 2,300 shops on the high street, so your local betting parlour can help with account maintenance. While a brick-and-mortar shop won’t be able to help you with technical problems, you should be able to get cashier and account assistance if needed.

Languages Available at William Hill

Since William Hill is an internationally renowned bookmaker, it makes sense the site is available in many languages. You can access the sportsbook in English, German, Japanese, Greek, Russian, Polish, Chinese (traditional and simplified) and Spanish.

The customer support team is also multilingual, though there is a chance that access to some of the less widely spoken ones may be limited. Some English may be required when chatting with customer service agents.

Licence, Safety and Security

Now that we covered the betting part of this article, we can discuss betting at William Hill scam-free. You needn’t worry as the operator has a full licence through the UKGC, Malta Gaming Authority and Gibraltar Gambling Commissioner. These state that the operator is compliant in three jurisdictions.

Additionally, it boasts 128-bit SSL encryption to protect your transactions and data, and a web security certificate through HydrantID. Plus, the company is focused on player safety through sponsorships of problem gambling organisations like GAMSTOP and BeGambleAware.

Conclusion: A Safe & Sophisticated Experience

As a bookmaker, William Hill sports is one of the best in the industry. It caters to all walks of gambling life; the high roller, the pro and those with limited budgets. You feel that it’s put in the time and effort to make the experience as seamless and enjoyable as possible.

It has frequent promotions, friendly odds and helpful customer support, all working together to create a superb online casino package. If you are interested in what makes this operator the complete gambling experience, read through our main William Hill Vegas review.

We strive to help our readers avoid scam websites by providing comprehensive operator reviews. If you liked this William Hill sportsbook review, feel free to read through some of the other online casino reviews featured on our website.

Nicholas Crouch, Chief Editor at Scams.info
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Livestreams, in-play betting and a great user interface make William Hill the complete sportsbook experience.
5.0 / 5.0 Reviewed by: Nicholas Crouch
Full T&Cs Apply. 18+. Play Safe. New customers using Promo code BASS40 only. Opt in required. 1x per customer. Min. Ā£10 deposit and stake on Big Bass Bonanza only. Max. bonus Ā£40 with 35x wagering to use on Big Bass Bonanza only. Bonus expires 24 hours from issue. Eligibility rules, game, location, currency, payment-method restrictions and terms and conditions apply. www.begambleaware.org #Ad

Frequently Asked Questions

Even though we try to cover all the broadest William Hill online sports betting inquiries in our reviews, users frequently have more specific questions which we happily answer in the section below. Read on to find out more about deposits, offers and other aspects of the operator.

šŸ¤š How do I withdraw money from William Hill sport?

Withdrawing real money from your William Hill account is easy. Simply click on the cashier button, select the payment method you wish to use and fill out the form. ID verification is required. See our list of accepted William Hill payment methods for expected withdrawal processing timelines.

šŸ¤š How Safe is William Hill?

Many in the industry feel that William Hill is one of the safest operators in the business. It features 128-bit SSL encryption for transactions and a web certificate from HydrantID. For more details feel free to read through our section on William Hill security.

šŸ¤š Can you watch live football and others sports on William Hill?

Yes, you can watch live sports at William Hill. It features livestreams for many of the games offered on the site. Stream access is subject to geolocation restrictions and requires a funded account or bet placement within 24 hours of the match start time.

šŸ¤‘ Do I need a bonus code for the William Hill sport bonus?

Often players will need to input a promotion code to receive William Hill sport bonus offers. This changes frequently, so we recommend reading the bonus terms and conditions. This way you will be familiar with any wagering or eligibility requirements before receiving your funds.

šŸ„‡ What are the current William Hill offers?

William Hill runs frequent promotions that change often. Bonuses typically include a sports welcome package, casino bonus and ongoing promotions for bingo, races and slots. Read through the bonus section of this article for more information.

šŸ§ How do I open an account at William Hill?

Opening a William Hill account is easy. We reviewed the account creation process in another article, which you can read here, or you can navigate to the operator's site by clicking on one of the "Play Here" links on this page and following the instructions.

Further William Hill Reviews
šŸŽ° Full Review William Hill Vegas Casino Review
šŸ’° Bonus Review William Hill Vegas Bonus
šŸ“± Mobile Review William Hill Vegas App
šŸ’» Account Creation Review William Hill Vegas Account
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