Why Players Choose Non-GamStop Casinos: UKGC Report Insights

In September 2025, the UK Gambling Commission (UKGC) released a landmark report titled “Illegal online gambling: Consumer awareness, drivers and motivations”. This was the Commission’s first dedicated investigation into how and why UK players use unlicensed gambling sites. While it doesn’t focus solely on non-GamStop casinos, its findings offer vital insights into this growing trend.

The report draws from interviews, focus groups, and national surveys. It reveals that many players turn to unlicensed sites due to frustration with restrictions, curiosity, or in some cases, desperation. The line between legal and illegal gambling is often unclear for players, and the appeal of these sites is real – but so are the risks.

It’s important to remember that non-GamStop casinos operate outside the UK licensing system. This means they are not subject to local rules on fairness, affordability, or responsible gambling. For some users, that’s exactly the draw – but it also means fewer protections if something goes wrong.

The rise of non-GamStop gambling reflects broader tensions in the UK market: between safety and freedom, between regulation and innovation. It also echoes trends seen globally as players navigate a mix of licensed, offshore, and grey-area gambling websites. Understanding what drives this behaviour – and where it can lead – is essential for both players and policymakers.

What the Report Tells Us

The UKGC used a mix of interviews, focus groups, and surveys to build a clearer picture of who uses illegal sites and why. You can read the full report here.

• Self-Excluders: Players who have blocked themselves from licensed sites but still feel compelled to gamble.
• Skilled Advocates: Users who deliberately seek unlicensed sites for specific features or freedoms.
• Social Explorers: Those who find these sites through social media, forums, or recommendations.
• Accidental Tourists: Players who land on unlicensed sites without knowing they are unregulated.

Many users can’t reliably distinguish between legal and illegal websites. In fact, some confuse licensed casinos for unlicensed ones and vice versa. This low awareness contributes to risk.

Why Players Seek Non-GamStop Casinos

Many UK players turn to non-GamStop casinos when they feel restricted, excluded, or underserved by licensed sites. These casinos offer fewer regulatory hurdles, which can feel more convenient or appealing in the short term. But motivations are complex, and not always logical.

• Bypassing Self-Exclusion: GamStop blocks access to UK-licensed casinos. Some players search for alternatives when they are not ready to stop gambling.
• Fewer Barriers: Players report frustration with ID checks, deposit limits, and affordability measures. Non-GamStop sites often lack these controls.
• Better Bonuses: Promotions, free spins, and cashback deals are often more generous at unlicensed casinos.
• Game Variety: Some titles aren’t available in the UK due to regulation. Players look elsewhere for novelty or niche games.
• Alternative Payments: Crypto and non-GBP currencies offer speed, anonymity, or flexibility some players prefer.
• Social Influence: Many discover non-GamStop sites through word of mouth or online communities, not active searching.

For a safer experience with a wider choice of legal options, see our full list of UK casinos.

Many of the same features that attract players to non-GamStop casinos (like fewer restrictions or faster onboarding) also come with higher risks. That trade-off isn’t always clear upfront, which is why understanding your options matters.

Risks of Unlicensed Casinos

Unlicensed gambling sites may look appealing on the surface, but they expose players to serious downsides that licensed casinos are designed to prevent. Without regulatory oversight, accountability is weak or nonexistent. The UKGC highlights several risks that every player should be aware of before using these sites:

• No Regulator Support: Players can’t appeal to the UKGC if something goes wrong.
• Unfair Games: No guarantee of certified RNGs or fair play.
• Missing Safeguards: Limits, self-exclusion tools, and safer gambling features may be absent.
• Payout Problems: Some sites delay or refuse withdrawals without cause.
• Exit Scams: Unlicensed operators can shut down or disappear without warning.
• Legal Uncertainty: Use of foreign currencies, overseas licenses, and unclear terms can complicate disputes.

For further reading on these risks, see our piece on scambling sites and the dangers of unregulated play.

What to Look For If You’re Tempted

While we recommend sticking to licensed UK casinos, we understand some players explore non-GamStop sites. If so, consider the following checks:

• Look for a real license from a known regulator (Malta, Curacao, Gibraltar).
• Check for fairness audits (e.g., eCOGRA or iTech Labs).
• Read the withdrawal terms carefully.
• Search user reviews and forums for red flags.
• Ensure the site offers self-exclusion or deposit limits.
• Check contact methods: live chat, real support email, business address.

Even if these checks are passed, there’s still more risk than with licensed UK casinos. For safer options, explore our UK casino comparison page.

Conclusion: Freedom vs. Safety

The UKGC’s 2025 report confirms what many suspected: non-GamStop casinos attract players seeking fewer restrictions, better offers, or simply a way around self-exclusion. But that freedom often comes at a high cost.

Unlicensed casinos may look appealing, but they lack the protections of the regulated market. If you’re considering one, weigh the risks carefully. Your money, your data, and your peace of mind are always worth protecting.

For context on the wider gambling policy shift in the UK, see our article on the proposed UK gambling tax hike.

To read the UKGC’s full report, visit the official site: gamblingcommission.gov.uk